Demonstrate the ability to describe and measure the flow of funds to and from a company, transaction flow within the company.

Demonstrate the effective management of a company by making decisions that affect production, research and development, marketing and forecasting and finance.

Determine the impact of transaction flows on profitability and use the information to make effective decisions.

Possess knowledge of marketing terminology, the foundations of marketing strategy and the elements of a marketing plan.

Produce professional written/oral communications related to marketing.

Apply appropriate information technologies to specified marketing situations.

Demonstrate critical thinking skills by analyzing marketing problems, applying proper logic, assessing the quality/validity of data, and formulating valid conclusions based on their analyses.

To train you in the strategic management process.

To expose you to essential areas of expertise required to strategically manage a business successfully.

To provide an opportunity to practice what you learn using appropriate research and analysis tools in a variety of business scenarios.

Understand the tradeoffs among different types of supply chain and operations systems in terms of key characteristics, management tasks, organization and control.

Understand the strategic supply chain and operations management issues and their relationship to the functional areas of the firm.

Develop basic competence with the tools and techniques used by supply chin and operations professionals in setting and executing firm policies.